LIA (formerly known as London International Advertising Awards)has been a worldwide Award for creative excellence in all forms of media. Barbara Levy, Founder of LIA, has also been the Awards President since its inception in 1986. LIA, the first truly international Award of its kind, has continually evolved as the landscape of the industry has changed. It has grown from honoring three media types, TV & Cinema, Print and Radio to the current landscape honoring 22 unique media: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness-Craft, Integration, Medical, Medical-Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity. Creative LIAisons is an educational program developed and funded by LIA for young creatives from around the globe. Creative LIAisons takes place simultaneously with LIA's judging, helping the next generation make connections with the industry leaders and with their peers.