D&AD celebrates and nurtures outstanding work in the design and advertising industry each year with its international creative awards. A D&AD Pencil is recognised the world over as a shining symbol of the very highest creative achievement. It can’t get much better than that. As well as the Professional Awards, D&AD aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start. Winning a D&AD New Blood Award puts people under 24 on the path to the brightest of creative futures with the ultimate industry leg-up. Budding film directors and photographers also get the opportunity to be recognised not just winning a Pencil, but also having their talent promoted back to the industry during the Next Awards. Faced with an opportunity to harness the power of creativity as a force for good, businesses and brands have the responsibility to make a real and positive difference to the world. A new partnership between D&AD and Advertising Week, D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.